Revisado por pares·Corporate Reputation Review·2005
Corporate Reputation in Professional Services Firms: Reputation Management Based on Intellectual Capital Management
Ignacio Zabala, Goyo Panadero, Luis Miguel Gallardo, Ignacio Villalba
Resumen en lenguaje claro
Luis's earliest peer-reviewed work: how professional-services firms build and defend reputation by treating it as an intangible asset to be managed, not a marketing output.
Resumen académico
A management-research article proposing that professional-services reputation is best managed as intellectual capital, integrating human, structural and relational capital into a single reputation architecture.
Temas
- Reputation
- Branding
- Brands & Rousers
- Professional Services
Relacionado
Cómo citar
APA
Ignacio Zabala, Goyo Panadero, Luis Miguel Gallardo, Ignacio Villalba (2005). Corporate Reputation in Professional Services Firms: Reputation Management Based on Intellectual Capital Management. Corporate Reputation Review.
BibTeX
@article{Gallardo2005_corporatereputationprofessionalservices,
author = {Ignacio Zabala and Goyo Panadero and Luis Miguel Gallardo and Ignacio Villalba},
title = {Corporate Reputation in Professional Services Firms: Reputation Management Based on Intellectual Capital Management},
journal = {Corporate Reputation Review},
year = {2005},
}